ONET Occupations » 11-2021.00

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

View Marketing Managers on ONET Online

Parachute skills

  1. Speak - People (4.60)
  2. Consult - People (4.58)
  3. Imagine - Data (4.48)
  4. Pay attention to details - Data (4.48)
  5. Design, use artistic abilities, be original - Data (4.48)
  6. Initiate, lead, be a pioneer - People (4.36)
  7. Follow through, get things done - People (4.28)
  8. Listen - People (4.12)
  9. Create, innovate, invent - Data (4.08)
  10. Work with numbers, compute - Data (4.04)
  11. Communicate well, in person - People (4.00)
  12. Coordinate - People (3.96)
  13. Supervise, manage - People (3.96)
  14. Persuade, sell, recruit - People (3.92)
  15. Convey warmth and empathy - People (3.88)
  16. Use my brain - Data (3.88)
  17. Use my intuition - Data (3.75)
  18. Communicate well, in writing - People (3.75)
  19. Serve, care for, follow instructions faithfully - People (3.72)
  20. Assess, evaluate, treat - People (3.60)
  21. Analyze, break down into its parts - Data (3.52)
  22. Research - Data (3.52)

ONET Skills

ONET Abilities

ONET Work Styles
  1. Active Listening (3.88)
  2. Critical Thinking (3.88)
  3. Speaking (3.75)
  4. Social Perceptiveness (3.75)
  5. Persuasion (3.75)
  6. Monitoring (3.62)
  7. Judgment and Decision Making (3.62)
  8. Reading Comprehension (3.50)
  9. Active Learning (3.50)
  10. Coordination (3.50)
  11. Operations Analysis (3.50)
  1. Oral Comprehension (4.12)
  2. Oral Expression (4.00)
  3. Written Comprehension (3.88)
  4. Deductive Reasoning (3.88)
  5. Written Expression (3.75)
  6. Fluency of Ideas (3.75)
  7. Speech Recognition (3.75)
  8. Originality (3.62)
  9. Problem Sensitivity (3.62)
  10. Inductive Reasoning (3.62)
  11. Speech Clarity (3.62)
  1. Dependability (4.56)
  2. Attention to Detail (4.48)
  3. Cooperation (4.44)
  4. Integrity (4.40)
  5. Leadership (4.36)
  6. Initiative (4.32)
  7. Persistence (4.28)
  8. Achievement/Effort (4.24)
  9. Adaptability/Flexibility (4.24)
  10. Stress Tolerance (4.20)
  11. Independence (4.20)
  12. Innovation (4.08)
  13. Self Control (4.04)
  14. Social Orientation (3.88)
  15. Analytical Thinking (3.84)
  16. Concern for Others (3.72)

Work Activities

Detailed Work Activities
  1. Communicating with Persons Outside Organization (4.60)
  2. Communicating with Supervisors, Peers, or Subordinates (4.58)
  3. Getting Information (4.52)
  4. Thinking Creatively (4.48)
  5. Establishing and Maintaining Interpersonal Relationships (4.40)
  6. Developing and Building Teams (4.24)
  7. Making Decisions and Solving Problems (4.16)
  8. Organizing, Planning, and Prioritizing Work (4.16)
  9. Interacting With Computers (4.08)
  10. Developing Objectives and Strategies (4.04)
  11. Coordinating the Work and Activities of Others (3.96)
  12. Selling or Influencing Others (3.92)
  13. Scheduling Work and Activities (3.92)
  14. Identifying Objects, Actions, and Events (3.84)
  15. Updating and Using Relevant Knowledge (3.80)
  16. Guiding, Directing, and Motivating Subordinates (3.60)
  17. Judging the Qualities of Things, Services, or People (3.56)
  18. Coaching and Developing Others (3.54)
  19. Analyzing Data or Information (3.52)
  1. Make Presentations (4.60)
  2. Consult With Managerial Or Supervisory Personnel (4.58)
  3. Conduct Or Attend Staff Meetings (4.58)
  4. Develop Marketing Strategy (4.04)
  5. Develop Pricing Strategy (4.04)
  6. Direct And Coordinate Activities Of Workers Or Staff (3.96)
  7. Oversee Execution Of Organizational Or Program Policies (3.96)
  8. Oversee Sales Programs (3.96)
  9. Confer With Other Departmental Heads To Coordinate Activities (3.96)
  10. Conduct Sales Presentations (3.92)
  11. Use Marketing Techniques (3.80)
  12. Use Knowledge Of Written Communication In Sales Work (3.80)
  13. Use Knowledge Of Economic Trends (3.80)
  14. Use Product Knowledge To Market Goods (3.80)
  15. Use Public Speaking Techniques (3.80)
  16. Assign Work To Staff Or Employees (3.60)
  17. Evaluate Performance Of Employees Or Contract Personnel (3.60)
  18. Identify Potential Markets (3.56)
  19. Conduct Research On Work-Related Topics (3.52)
  20. Analyze Sales Activities Or Trends (3.52)
  21. Conduct Market Research (3.52)
  22. Perform General Financial Analysis (3.52)
  23. Analyze Market Or Delivery Systems (3.52)