ONET Occupations » 13-1161.00

Market Research Analysts and Marketing Specialists

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

View Market Research Analysts and Marketing Specialists on ONET Online

Parachute skills

  1. Analyze, break down into its parts - Data (4.83)
  2. Research - Data (4.83)
  3. Study, observe - Data (4.79)
  4. Interview, draw out - People (4.79)
  5. Program - Data (4.67)
  6. Use my brain - Data (4.67)
  7. Pay attention to details - Data (4.62)
  8. Consult - People (4.50)
  9. Develop, improve - Data (4.42)
  10. Compile, keep records, file, retrieve - Data (4.42)
  11. Examine, inspect, compare, see similarities and differences - Data (4.33)
  12. Synthesize, combine parts into a whole - Data (4.33)
  13. Follow through, get things done - People (4.29)
  14. Imagine - Data (4.09)
  15. Design, use artistic abilities, be original - Data (4.09)
  16. Create, innovate, invent - Data (4.09)
  17. Work with numbers, compute - Data (4.09)
  18. Communicate well, in writing - People (4.00)
  19. Speak - People (3.96)
  20. Initiate, lead, be a pioneer - People (3.88)
  21. Communicate well, in person - People (3.75)
  22. Listen - People (3.75)
  23. Plan - Data (3.71)
  24. Solve problems - Data (3.62)
  25. Use my intuition - Data (3.50)
  26. Use acute senses (hearing, smell, taste, sight) - Data (3.50)
  27. Organize, classify - Data (3.50)
  28. Coordinate - People (3.50)

ONET Skills

ONET Abilities

ONET Work Styles
  1. Reading Comprehension (3.88)
  2. Active Listening (3.75)
  3. Complex Problem Solving (3.62)
  4. Writing (3.50)
  5. Speaking (3.50)
  6. Critical Thinking (3.50)
  7. Judgment and Decision Making (3.50)
  1. Written Comprehension (4.00)
  2. Written Expression (4.00)
  3. Oral Comprehension (3.75)
  4. Oral Expression (3.75)
  5. Deductive Reasoning (3.75)
  6. Inductive Reasoning (3.75)
  7. Fluency of Ideas (3.62)
  8. Speech Clarity (3.62)
  9. Problem Sensitivity (3.50)
  10. Information Ordering (3.50)
  11. Category Flexibility (3.50)
  12. Near Vision (3.50)
  1. Integrity (4.71)
  2. Analytical Thinking (4.67)
  3. Attention to Detail (4.62)
  4. Initiative (4.42)
  5. Dependability (4.33)
  6. Achievement/Effort (4.29)
  7. Persistence (4.29)
  8. Cooperation (4.29)
  9. Stress Tolerance (4.21)
  10. Independence (4.21)
  11. Adaptability/Flexibility (4.04)
  12. Self Control (3.96)
  13. Innovation (3.92)
  14. Leadership (3.88)

Work Activities

Detailed Work Activities
  1. Analyzing Data or Information (4.83)
  2. Getting Information (4.79)
  3. Interacting With Computers (4.67)
  4. Interpreting the Meaning of Information for Others (4.54)
  5. Communicating with Supervisors, Peers, or Subordinates (4.50)
  6. Establishing and Maintaining Interpersonal Relationships (4.42)
  7. Processing Information (4.42)
  8. Making Decisions and Solving Problems (4.35)
  9. Identifying Objects, Actions, and Events (4.33)
  10. Updating and Using Relevant Knowledge (4.26)
  11. Organizing, Planning, and Prioritizing Work (4.22)
  12. Documenting/Recording Information (4.12)
  13. Thinking Creatively (4.09)
  14. Communicating with Persons Outside Organization (3.96)
  15. Developing Objectives and Strategies (3.71)
  16. Judging the Qualities of Things, Services, or People (3.54)
  17. Scheduling Work and Activities (3.50)
  1. Conduct Survey Research Of Specified Populations (4.83)
  2. Analyze Scientific Research Data Or Investigative Findings (4.83)
  3. Forecast Or Predict Phenomena Based Upon Research Data (4.83)
  4. Analyze Sales Activities Or Trends (4.83)
  5. Conduct Field Research Or Investigative Studies (4.83)
  6. Conduct Market Research (4.83)
  7. Analyze Market Or Delivery Systems (4.83)
  8. Analyze Social Or Economic Data (4.83)
  9. Perform Statistical Modeling (4.83)
  10. Collect Social Or Personal Information (4.79)
  11. Collect Scientific Or Technical Data (4.79)
  12. Collect Statistical Data (4.79)
  13. Obtain Information From Individuals (4.79)
  14. Develop Or Maintain Databases (4.67)
  15. Use Relational Database Software (4.67)
  16. Use Spreadsheet Software (4.67)
  17. Use Word Processing Or Desktop Publishing Software (4.67)
  18. Use Computers To Enter, Access Or Retrieve Data (4.67)
  19. Interpret Charts Or Tables For Social Or Economic Research (4.54)
  20. Explain Complex Mathematical Information (4.54)
  21. Conduct Or Attend Staff Meetings (4.50)
  22. Confer With Research Personnel (4.50)
  23. Develop Tables Depicting Data (4.42)
  24. Compile Numerical Or Statistical Data (4.42)
  25. Work As A Team Member (4.42)
  26. Recognize Interrelationships Among Individuals Or Social Groups (4.33)
  27. Recognize Interrelationships Among Social Statistics Or Indicators (4.33)
  28. Use Product Knowledge To Market Goods (4.26)
  29. Use Knowledge Of Investigation Techniques (4.26)
  30. Use Scientific Research Methodology (4.26)
  31. Learn Trends In World Trade (4.26)
  32. Use Marketing Techniques (4.26)
  33. Maintain Awareness Of Social Trends (4.26)
  34. Follow Confidentiality Procedures (4.26)
  35. Use Mathematical Or Statistical Methods To Identify Or Analyze Problems (4.26)
  36. Use Current Social Research (4.26)
  37. Use Quantitative Research Methods (4.26)
  38. Use Knowledge Of Economic Trends (4.26)
  39. Use Interpersonal Communication Techniques (4.26)
  40. Use Interviewing Procedures (4.26)
  41. Use Labor Market Information (4.26)
  42. Use Public Speaking Techniques (4.26)
  43. Use Oral Or Written Communication Techniques (4.26)
  44. Use Library Or Online Internet Research Techniques (4.26)
  45. Plan Scientific Research Or Investigative Studies (4.22)
  46. Plan Surveys Of Specified Group Or Area (4.22)
  47. Create Mathematical Or Statistical Diagrams Or Charts (4.09)
  48. Make Presentations (3.96)
  49. Interview Customers (3.96)
  50. Communicate Technical Information (3.96)
  51. Confer With Scientists (3.96)
  52. Develop Plans For Programs Or Projects (3.71)
  53. Write Business Project Or Bid Proposals (3.71)
  54. Develop Policies, Procedures, Methods, Or Standards (3.71)
  55. Develop Marketing Strategy (3.71)
  56. Identify Potential Markets (3.54)