ONET Occupations » 27-3031.00

Public Relations Specialists

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

View Public Relations Specialists on ONET Online

Parachute skills

  1. Speak - People (4.88)
  2. Listen - People (4.50)
  3. Pay attention to details - Data (4.49)
  4. Communicate well, in person - People (4.38)
  5. Plan - Data (4.31)
  6. Help people link up or connect - People (4.31)
  7. Communicate well, in writing - People (4.12)
  8. Coordinate - People (4.03)
  9. Use my brain - Data (4.00)
  10. Imagine - Data (3.92)
  11. Design, use artistic abilities, be original - Data (3.92)
  12. Create, innovate, invent - Data (3.90)
  13. Follow through, get things done - People (3.89)
  14. Convey warmth and empathy - People (3.81)
  15. Serve, care for, follow instructions faithfully - People (3.81)
  16. Initiate, lead, be a pioneer - People (3.79)
  17. Use acute senses (hearing, smell, taste, sight) - Data (3.62)
  18. Use my intuition - Data (3.62)
  19. Solve problems - Data (3.50)

ONET Skills

ONET Abilities

ONET Work Styles
  1. Speaking (4.12)
  2. Active Listening (4.00)
  3. Critical Thinking (4.00)
  4. Reading Comprehension (3.88)
  5. Writing (3.75)
  6. Social Perceptiveness (3.62)
  7. Coordination (3.62)
  8. Time Management (3.62)
  9. Complex Problem Solving (3.50)
  10. Judgment and Decision Making (3.50)
  1. Oral Comprehension (4.50)
  2. Oral Expression (4.38)
  3. Written Expression (4.12)
  4. Written Comprehension (4.00)
  5. Speech Clarity (3.88)
  6. Speech Recognition (3.75)
  7. Problem Sensitivity (3.62)
  8. Deductive Reasoning (3.62)
  9. Near Vision (3.62)
  10. Inductive Reasoning (3.50)
  1. Dependability (4.53)
  2. Attention to Detail (4.49)
  3. Adaptability/Flexibility (4.47)
  4. Integrity (4.47)
  5. Independence (4.26)
  6. Initiative (4.19)
  7. Stress Tolerance (4.13)
  8. Self Control (4.09)
  9. Cooperation (4.06)
  10. Achievement/Effort (3.96)
  11. Innovation (3.90)
  12. Persistence (3.89)
  13. Analytical Thinking (3.89)
  14. Concern for Others (3.81)
  15. Leadership (3.79)
  16. Social Orientation (3.69)

Work Activities

Detailed Work Activities
  1. Communicating with Persons Outside Organization (4.88)
  2. Getting Information (4.64)
  3. Communicating with Supervisors, Peers, or Subordinates (4.54)
  4. Organizing, Planning, and Prioritizing Work (4.31)
  5. Establishing and Maintaining Interpersonal Relationships (4.29)
  6. Updating and Using Relevant Knowledge (4.16)
  7. Interacting With Computers (4.09)
  8. Scheduling Work and Activities (4.03)
  9. Thinking Creatively (3.92)
  10. Developing Objectives and Strategies (3.70)
  11. Identifying Objects, Actions, and Events (3.64)
  12. Making Decisions and Solving Problems (3.61)
  13. Monitor Processes, Materials, or Surroundings (3.59)
  14. Processing Information (3.55)
  1. Make Presentations (4.88)
  2. Communicate Visually Or Verbally (4.88)
  3. Access Media Advertising Services (4.64)
  4. Plan Meetings Or Conferences (4.31)
  5. Establish And Maintain Relationships With Community Organizations (4.29)
  6. Maintain Cooperative Relationships With Clients (4.29)
  7. Maintain Relationships With Agency Personnel Or Community Organizations (4.29)
  8. Maintain Awareness Of Social Trends (4.16)
  9. Use Public Speaking Techniques (4.16)
  10. Use Sales Techniques (4.16)
  11. Use Knowledge Of Written Communication In Sales Work (4.16)
  12. Use Word Processing Or Desktop Publishing Software (4.09)
  13. Design Advertising Layouts (3.92)
  14. Write Sales Or Informational Speeches (3.92)
  15. Develop Plans For Programs Or Projects (3.70)
  16. Monitor Consumer Or Marketing Trends (3.59)